The Advantages Of VR In Today’s Climate

One of the most attractive aspects of Soundscape VR is the unique advantages it offers compared to the current state of the live music experience. Live music has been a hallmark of our existence for as long as recorded history suggests, and while it has evolved over decades of participation, it is not infallible. In the last decade, the live entertainment arena has been the setting for some of the worst tragedies experienced by music loving fans: The Sugarland Stage Collapse in 2011 (7 killed, 58 injured), the Paris Eagles of Death Metal Concert (150 killed), Ariana Grande’s Manchester Arena bombing (22 killed, 59 injured), and more recently, The Route 91 Harvest Festival in Las Vegas where more than 50 were killed and more than 500 people injured. And in the past month alone, we’ve seen some of the biggest music festivals in the world entirely shut down (SXSW, Ultra, Tomorrowland) or forced to postpone (Coachella) due to the impact of the COVID-19 virus.
 
Part of being a festival operator or concert promoter is knowing the risks involved, and thankfully, that’s why insurance exists. However, the staggering insurance premiums required to faithfully protect not just the promoter, but the fans, the artists, the vendors – are all typically passed along to the consumer in the price of the ticket or additional fees. And that’s assuming the promoter did in fact secure insurance in the first place! Virtual reality offers the unique opportunity to entirely mitigate issues like these when it comes to the live performance industry. And because it’s virtual, other factors like traffic, noise pollution, trash, and violence, immediately cease to be a cause of concern. 

While SXSW is shut down and Coachella is postponed, fans must deal with the heartbreak of missing their most anticipated performances by their favorite artists. But the show goes on for VR users who are able to freely tap into a 24-7-365 music festival that never ends. When you just don’t have the budget for the ticket and the VIP camping, and the supplies, VR users can put on their headset and be teleported thousands of miles instantly to connect with friends. When flights are cancelled or travel is impossible, an artist can slip into VR and project their avatar across the globe, delivering a performance from anywhere on Earth. And why should having a family limit your ability to catch those favorite artists live? You don’t have to anymore. VR changes the paradigm when it comes to what is possible with experience and live music.
 
For music fans, VR offers wins across the board in convenience, immersion, price, flexibility, and audiovisual quality. And those advantages are only improving more rapidly as further technological development is incorporated into each new hardware iteration. With every feature added, VR’s list of advantages for fans and artists alike, grows even further. It won’t be long before serious music enthusiasts can no longer ignore the innovation that is happening with music and virtual reality. It’s hard to believe that it wasn’t too long ago where if you might have been called crazy for believing that movie lovers would regularly choose their living room over the theatre, yet that is the world we live in today. Cheaper technology afforded a clear path to replicating the experience at home, movies are now widely available at the touch of a button, and price gouging for cheap popcorn and name-brand soda are a thing of the past. The transformation took less than a decade. What Netflix is to the movie industry is what Soundscape VR will be to the music industry. Staying at home no longer has to be an isolating experience.